The film and television industry is evolving at unprecedented speeds.
Between the growth of streaming, digital storytelling, social media platforms, AI, and the explosion of branded entertainment, the pressure is on to stand out and evolve - not just to viewers, but to the very people behind the magic: your employees.
Your Employer Branding is no longer just a "nice-to-have" - it's your talent magnet, your retention engine, and the best chance at long-term success.
So let's get started with how leading film & TV production companies can build a world-class employer brand, step by step - with real-world tools, data, and strategies you can actually use today.
Step 1. Use Vouch To Capture Authentic Employee Videos
At Vouch, we have a saying: If you're not inspiring, you're not hiring.
Vouch is a video content tool that makes it simple to collect authentic employee stories on film, to drive recruitment through video marketing - perfect for film & TV production companies. Here are the benefits:
- Capture authentic behind-the-scenes workplace culture.
- Arm recruiters with real content from real employees.
- Add personality to your social media and career pages.
- Create engaging marketing video content in hours, not weeks.
Statistic: 79% of job seekers use social media when conducting their job search, according to Glassdoor, so using Vouch, try to capture stories from diverse crew roles like DOPs, editors, production assistants, etc., to give your employer brand full scope.
Step 2. Define Your Employee Value Proposition (EVP)
Your Employee Value Propositions (EVPs) are your internal compass. Your EVP answers: "Why should leading industry talent work with us?" If you haven't clearly defined this, your employer brand will be lacking.
Key elements of a strong EVP in film & TV include:
- Providing an element of creative freedom and autonomy.
- Access to varied projects and positions, if possible.
- A supportive workplace culture and industry mentorship.
- Real career growth and L&D opportunities.
Real-World Example: Netflix's Jobs site offers a clear EVP rooted in "freedom and responsibility." They pair this with behind-the-scenes stories, corporate videos, and crew testimonials.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
Step 3. Use Social Media To Show, Not Tell
Film and TV studios have a huge advantage in employer branding - visual storytelling is your craft.
Your social media feeds should highlight:
- Behind-the-scenes content of your production process.
- Team spotlight videos and employee wins.
- Snippets of your event videos and corporate event coverage.
- Motion graphics, drone cinematography, and other tech magic.
Statistics: According to Sprout Social, 84% of job seekers consider a company's social presence when evaluating a job opportunity. Mix polished content with raw BTS (behind-the-scenes) moments.
Remember, on social media, authenticity wins long-term.
Step 4. Turn Employee Stories Into Strategic Assets
Film & TV employees often have amazing and widely entertaining stories - from creative wins, shoot-day chaos, festival stories, etc.
Capture these and share them, not just in recruiting, but:
- On LinkedIn and YouTube as mini success stories.
- In your internal comms to celebrate milestones.
- With recruiters and agencies as part of hiring decks.
Content creation isn't just client-facing anymore; it's also internal-facing.
One great example is Stories Inc., which specialize in employer brand storytelling and shows how powerful employee stories are in attracting the right talent.
Step 5. Collaborate With Marketing to Align Brand & Culture
Don't let your marketing professionals and your employer brand team operate in silos.
Your brand marketing campaigns should reflect your internal culture.
Aligning your content marketing and recruitment brand ensures:
- Cohesive visual storytelling across all platforms.
- More bang for your buck with cross-use of video production assets.
- Seamless messaging from pitch decks to job posts.
Statistic: According to LinkedIn's Employer Brand Statistics, companies with a strong employer brand reduce cost-per-hire by 50% and see 28% less turnover.
Step 6. Work On Improving Your Basic Metrics
Your employer branding strategies should show results, just like a client project.
With millions of data points, it's sometimes best to zoom out and look at the big recruitment metrics, things like:
- The increases in qualified applicants.
- Video watch rates and engagement across social media ads.
- Retention rates and internal mobility post-campaign.
Use tools like:
- Vouch for content performance tracking.
- LinkedIn Analytics for understanding reach and engagement.
- Search engine optimization plugins to boost SEO & AI visibility.
Don't forget the storytelling metrics too. What content resonates most? Where do your visual storyboards shine brightest?
Step 7. Partner With Industry Events And Institutions
Credibility matters in this industry, and one of the best ways to build your employer brand is to show up where the talent is.
Key events to consider attending to build your brand include:
- Film festivals like SXSW, Cannes, and TIFF.
- Creative and advertising awards events like Clio and D&AD.
- Guest talks at film schools and creative bootcamps.
Also consider sponsor panels, host screenings, share your explainer videos, or even run a learning and development mini-program. Why? It positions your production house not just as an employer, but as a leader, mentor, and creative playground for top talent.
Real Quotes From The Film & TV Industry Regarding Talent
🎬 1. Martin Scorsese, Producer & Director
"The behind‑the‑scenes work is what separates the professionals from the amateurs."
This underscores how critical skilled crew members truly are in elevating a production from amateur to professional.
– Martin Scorsese Quotesanity
🎥 2. Steven Spielberg, Director & Producer
"The real magic happens off‑camera, when we are all working together to bring a story to life."
A powerful nod to the collaborative teamwork that goes into every successful film or TV show.
– Steven Spielberg Quotesanity
🎭 3. Meryl Streep, Actress & Producer
"The best actors are the ones who can disappear into a role and make you believe in the character they are portraying."
While framed around actors, this quote acknowledges the vital support of makeup, wardrobe, camera, and other crews in facilitating those seamless performances.
– Meryl Streep Source
Who Are The Top 10 US-Based Film & TV Production Companies?
- Walt Disney Studios – $82 billion (2023) https://www.waltdisneystudios.com
- Warner Bros. Discovery – $41 billion https://www.wbd.com
- Universal Pictures (NBCUniversal) – $34 billion https://www.universalpictures.com
- Paramount Global – $30 billion https://www.paramount.com
- Sony Pictures Entertainment – $25 billion https://www.sonypictures.com
- Netflix Studios – $40 billion https://www.netflixstudios.com
- Amazon Studios – $30+ billion https://www.amazonstudios.com
- Lionsgate – $4 billion https://www.lionsgate.com
- Legendary Entertainment – $2 billion https://www.legendary.com
- A24 – Estimated $200M–$500M https://a24films.com
FAQs
What is employer branding in film and TV?
Your employer branding is how your production company markets itself as a great place to work.
Why use Vouch in your recruitment strategy?
Vouch helps you easily collect authentic employee videos that showcase your workplace culture.
How can I leverage social media for recruitment?
Use social media to post BTS content, team stories, and creative wins to attract talent.
What does EVP mean in film & TV?
Your Employee Value Proposition is the unique set of benefits and values you offer staff.
Should I include employee videos on my careers page?
Yes absolutely! These employee spotlight videos increase engagement and conversion significantly.
How can I track the ROI of my employer branding efforts?
This is where tools like LinkedIn Analytics, Vouch, and Google Analytics are perfect for measuring impact and growth.
What kind of content works best for my employer branding?
Be sure to focus on real employee stories, behind-the-scenes visuals, and success stories - these are the content types that perform best.
See Why Employer Branding Managers Love Vouch!
Loved by companies like Warner Bros. Discovery, Canva, Nike, Cisco, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
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