If you're researching employer branding for biotechnology companies, you're already ahead of the curve, as many biotech companies are missing real oppertunities to attract, inspire and retain top talent as we move into 2026 and beyond.
Before getting started, let’s understand why your employer branding is so vital:
- The global biotechnology market is expected to reach $3.88 trillion by 2030, growing at a CAGR of 13.9% from 2023 to 2030 (Grand View Research)
- 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring.
- Companies with strong employer brands see a 43% decrease in cost per hire, Vouch statistics.
So, if you're in biotech and you’re struggling with hiring or losing high-potential talent to competitors, we’ll walk through how to build a biotech employer brand from the ground up - with real tools like Vouch, statistics that you can actually use and actionable steps.
Let's get started:
Step 1: Start With Real Employee Videos With Vouch
Before you spend thousands on a brand overhaul to attract new talent, there is a much easier way, let your employees tell your story.
Vouch is a video platform that captures short, authentic testimonials from your team, which is perfect for careers pages, social media, or even sharing in recruiter outreach. Think of Vouch and your employee spotlight videos as your "digital word-of-mouth" engine, and Vouch helps biotech recruiters build trust fast with future candidates by showcasing real voices from the team.
Why Vouch it works for biotech?
- Candidates want transparency, especially in science-driven industries
- Complex roles become more relatable when explained by peers
- Increases engagement rates in job ads and career pages
- Help you attract and onboard the best industry talent
Step 2: Define Your Employer Value Propositions (EVPs)
Your EVP is the clear, honest answer to this simple question: “Why should a talented scientist, engineer, or researcher choose to work here?”
Your EVP needs to cover:
- Your Purpose – What impact does your company make?
- Your Culture – What’s it actually like to work there?
- Your Growth – What development and career paths do you offer?
- Your Benefits – Beyond salary, what’s in it for them?
Pro tip: Try interviewing your current employees and new hires and ask them: Why did you join? And what makes you like working here?
Step 3: Build Your Careers Pages To Convert
A strong careers page should feel more like a backstage pass than a brochure. Make it clear, warm, and personal.
Must-haves for your biotech careers pages:
- Short videos from team members (use Vouch!)
- Day-in-the-life content
- Lab tours or work environment visuals
- Clear job descriptions with salary transparency
- Interview process breakdown
- Internal mobility or promotion stories
Bring your employer brand to life
- Empower employees’ storytelling
- Transform careers sites with video
- AI-driven video editing
- Publish videos anywhere
Step 4: Make LinkedIn Your Employer Branding Hub
LinkedIn is the #1 channel for biotech recruiting, especially for R&D and specialist roles. Here’s what to focus on:
- Company page updates: Share behind-the-scenes, team milestones, or recent breakthroughs
- Employee engagement: Encourage team members to share their experience, not just company news
- Showcase pages: Use for different functions—R&D, data science, regulatory, etc
Pro tip: Share videos from Vouch on LinkedIn and the other social profiles. Native video performs much better than text
Step 5: Leverage Glassdoor And Indeed Employee Reviews
Your biotech company is being reviewed online, even if you're not reading it.
The key is to use these websites to your advantage.
How to use these platforms:
- Respond to every review professionally and with courtesy
- Ask new hires to share honest feedback after 90 days
- Highlight progress - if you made improvements, talk about it
- Use snippets of positive reviews in recruitment content
Strong Glassdoor scores can increase applicant volume by 50%, and you can read more eye-opening employer branding statistic here.
Step 6: Create Internal Champions, Your Advocates
Employer branding isn’t HR’s job alone - it’s everyone’s in your company and there are employees who will ideal for becoming employee advocates.
Identify team members who:
- Love your mission and their roles in your biotechnology company
- Are naturally vocal or active on LinkedIn and love being social
- Have diverse experiences such as first-gen scientists, women in STEM, career changers and more
Support your internal employee advocates with:
- Vouch video prompts
- Templates to post on LinkedIn
- Recognition for being employer brand ambassadors
Step 7: Measure What Truly Matters
Track these key metrics:
- Application-to-interview ratio
- Time to fill your roles where your employer branding is in place
- Quality of hires coming through your employment funnel
- Candidate NPS (Net Promoter Score)
- Retention rate of new hires (first 12 months)
If numbers aren’t moving, go back to your EVP or evaluate your candidate experience.
Who Are The Top 10 Global Biotechnology Companies Globally?
1. Johnson & Johnson
Employees: ~150,000, Revenue: $93.8B: https://www.jnj.com
2. Roche
Employees: ~100,000, Revenue: $68.7B: https://www.roche.com
3. Pfizer
Employees: ~83,000, Revenue: $58.5B: https://www.pfizer.com
4. Novartis
Employees: ~76,000, Revenue: $52.9B: https://www.novartis.com
5. Merck & Co. (MSD)
Employees: ~69,000, Revenue: $60.1B: https://www.merck.com
6. Gilead Sciences
Employees: ~14,000, Revenue: $27.1B: https://www.gilead.com
7. Amgen
Employees: ~25,000, Revenue: $28.2B: https://www.amgen.com
8. Biogen
Employees: ~7,300, Revenue: $9.8B: https://www.biogen.com
9. Regeneron Pharmaceuticals
Employees: ~13,500, Revenue: $13.1B: https://www.regeneron.com
10. Moderna
Employees: ~5,400, Revenue: $6.8B: https://www.modernatx.com
More Relevant Reads From The Vouch Blog
To go deeper into employer branding and recruitment marketing, please feel free to see these blog:
- How to capture employee spotlight videos that work
- Why your candidates; experience is everything
- The employer branding statistics that matter in 2026
FAQs
What is employer branding in biotech?
It’s the process of shaping your company’s reputation as a great place to work, specifically tailored to the biotech industry’s values, challenges, and workforce expectations.
How does employer branding improve hiring rates?
It helps attract better-fit candidates faster, increases application volume, and reduces dropout during interviews.
What makes biotech employer branding different from tech or finance?
Biotech candidates care deeply about mission, scientific integrity, and long-term career growth. Messaging must reflect that.
How do I get leadership buy-in for employer branding?
Present data showing improved hiring outcomes, reduced cost-per-hire, and examples from competitors already doing it well.
Can small biotech startups compete with big names like Roche or Pfizer?
Absolutely. Startups can highlight agility, access to leadership, and meaningful early-career impact.
Is video really necessary in employer branding?
Yes, especially for younger candidates. Video builds trust faster and makes abstract biotech roles more tangible.
How often should I refresh my employer branding content?
Refreshing your content every 6–12 months is vital to keep your employer brand aligned with your hiring goals, company changes, and industry shifts.
Summary
If you’re in biotech, you’re already tackling complex challenges every day. Don’t let attracting and retaining the best people be one of them.
A strong employer brand will help your biotechnology company:
- Save you hiring expenses
- Speed up your hiring process and results
- Keeps top talent engaged and in your pipeline
Start small and try recording real employee stories with Vouch video. Craft a clear EVP. Share authentically. And measure every step.
Remember, your science is only as strong as the people behind it.
See Why Employer Branding Managers Love Vouch!
Loved by companies like Canva, Nike, Cisco, HubSpot, Amazon, and many others, tools like Vouch make leveraging employer branding strategies remarkably easy for your business.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
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