The Global Robotics Market is booming.
According to the International Federation of Robotics, more than 3.9 million industrial robots are now operating worldwide, with double-digit annual growth.
From robotic vacuum cleaners and humanoid robots to collaborative robots and autonomous tractors, the need for smart minds in robotics has never been higher.
But the challenge is - top talent has options. Robotics companies aren't just competing with each other, but also with big tech, startups in Artificial Intelligence, and even automotive companies going autonomous.
So, how do you attract and retain top engineers, designers, data scientists, and developers? With a clear, authentic, and data-driven employer branding strategy.
Let's explore 7 steps to help robotics companies build a winning employer brand in 2025 and beyond.
Step 1: Capture Real Employee Stories with Vouch
Start with the most powerful tool in the branding toolbox: authentic employee videos.
Vouch makes it easy to gather, edit, and share real testimonials from your team, that can be used as shareable content across your career pages, social media campaigns, and even email outreach.
For robotics companies, Vouch can be used to:
- Highlight team members working on cutting-edge projects like delivery robots or robotic arms
- Showcase your work environment, labs, and test fields through short clips
- Share stories from different departments - engineering, HR, marketing, manufacturing
Statistics: This SEO-led content boosts brand visibility and builds trust. In fact, 84% of job seekers say the reputation of a company as an employer matters more than ever.
Step 2: Create A Careers Page That Reflects Your Robotics Tech
Your robotics company can't afford a static, outdated careers page.
This is where you need to act like a digital native.
Here's what to include on tour Careers page:
- Your Employee Value Proposition (EVP) is clearly defined
- Interactive content like employee videos, Vouch testimonials, and office tours
- Info on Diversity and Inclusion, safety initiatives, and corporate social responsibility
- Visual breakdown of your Career Development pathways
- Embedded links to your social media and current openings with precise job descriptions
Check out Boston Dynamics' career page, it balances innovation with accessibility and does a great job selling their "Life Inside" culture.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
- Accelerate hiring with AI tools
- Auto-generate polished hiring and employer brand content
- Easily repurpose assets across all channel
Step 3: Engage Talent On Social Media - Where They Already Are
Let's keep it simple: if you're not active on LinkedIn, you're invisible to the talent you want most.
Robotics companies should leverage:
- LinkedIn: Share product demos, employee spotlights, and job openings
- Twitter/X: Announce conference appearances or new robot prototypes
- YouTube: Use it to upload Vouch clips or longer behind-the-scenes videos
Craft each post around employee engagement, team builder events, sustainability practices andreal-time project updates like rolling out a new goods-to-person robot.
Statistic: According to LinkedIn, companies that regularly update their social feeds see 28% lower employee churn and higher engagement with passive candidates.
Step 4: Treat The Hiring Process Like a Candidate Journey
Candidates today expect more than just a job offer - they want a seamless, respectful experience.
To improve your Talent Acquisition efforts:
- Write job descriptions that reflect the role's purpose and challenge
- Be transparent about timelines, assessments, and feedback
- Use branded messaging and automation tools to guide candidates through the process
- Offer virtual onboarding kits and live intros with team members
Try using analytics to track where drop-offs happen and optimize accordingly, because according to SHRM, organizations with a structured candidate experience improve cost per hire by up to 30%.
Step 5: Turn Employees Into Your Brand Ambassadors
Nothing builds credibility like word of mouth referrals, especially when it's from your own team.
Encourage employees to:
- Post videos using tools like Vouch about their work or team events on social media
- Participate in content marketing, like writing blog posts or hosting webinars
- Share job openings within their networks
Incentivize this with recognition in internal comms, LinkedIn shoutouts from leadership, spot bonuses or non-monetary rewards like public shoutouts or branded swag. Platforms like Smarp and EveryoneSocial help manage employee advocacy while staying on-brand.
Step 6: Actively Measure And Improve Your Culture
Culture isn't just perks and ping pong, it's how people feel every day when they think about, and turn up to work.
And it starts with listening using strategies like:
- Employee surveys with tools like Vouch for feedback on HR policies, leadership training, and workload
- Workforce intelligence tools to identify issues early such as burnout and recognizing high turnover departments
- Performance analytics to track development and engagement trends
The National Association of Manufacturers found that companies that actively measure employee satisfaction see 20% higher productivity. If you want to become a brand face people trust, it starts with genuine internal alignment.
Step 7: Participate In Talent-Focused Ecosystems
Your employer brand shouldn't exist in a silo. If you're in Europe, a platform like Odense Robotics can help amplify your efforts.
Why it matters:
- It connects you with global robotics talent through EU-backed programs like Moving Global Talent
- Offers professional events, job boards, and channels to increase your visibility
- Supports recruitment marketing with local branding resources and insights into market-specific challenges
Being part of a regional ecosystem also improves your credibility among international talent and shows your company is committed to long-term innovation and impact.
Who Are The Top 10 Global Robotics Companies?
Here are the leading robotics companies shaping the world, and an idea of their annual revenue.
- Boston Dynamics (US) – Famous for Spot the robot dog and humanoid prototypes, Revenue: ~$160 million (2023 estimate)
🔗 https://www.bostondynamics.com - ABB Robotics (Switzerland) – Specializing in industrial and collaborative robots. Revenue: $31.9 billion (ABB Group, 2023)
🔗 https://new.abb.com/products/robotics - Fanuc (Japan) – Global leader in factory automation and robotic arms. Revenue: $5.3 billion (2023)
🔗 https://www.fanuc.eu - KUKA Robotics (Germany) – Focused on smart manufacturing and automation. Revenue: $3.9 billion (2023)
🔗 https://www.kuka.com - Yaskawa Electric (Japan) – Known for robotics in the manufacturing sector. Revenue: $4.1 billion (2023)
🔗 https://www.yaskawa-global.com - iRobot (US) – Makers of Roomba robotic vacuum cleaners. Revenue: $871 million (2023)
🔗 https://www.irobot.com - Siasun Robot & Automation Co. (China) – Leader in China's industrial robot market. Revenue: $420 million (2023)
🔗 http://www.siasun.com - Universal Robots (Denmark) – Top in collaborative robots (cobots). Revenue: $380 million (2023)
🔗 https://www.universal-robots.com - Starship Technologies (US/Estonia) – Delivery robots for last-mile logistics. Revenue: ~$50 million (2023 estimate)
🔗 https://www.starship.xyz - Agility Robotics (US) – Developers of the humanoid robot "Digit”. Revenue: Private company; backed by Amazon & others
🔗 https://www.agilityrobotics.com
FAQs
What is employer branding in robotics?
It's how a robotics company is perceived by current and future employees.
Why is employer branding important?
It helps attract top talent and reduce employee churn in a competitive field.
What makes a strong employer brand?
Authentic stories, clear EVP, great candidate experience, and team culture.
How can I measure employer branding success?
Track employee surveys, Glassdoor reviews, offer acceptance, and cost per hire.
What tools help improve employer branding?
Vouch for video, Smarp for advocacy, LinkedIn for visibility, and internal feedback platforms.
Should robotics firms use social media for hiring?
Absolutely. LinkedIn, Twitter, and YouTube are critical to talent visibility.
What's the ROI of employer branding?
Lower recruitment costs, better talent retention, and stronger team engagement.
See Why Employer Brand Managers Love Vouch!
Loved by companies like Cisco, Amazon, Canva, HubSpot and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
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