Employer Branding for Hardware & Semiconductor Manufacturers

Step 3: Optimize Your Social Media Channels

Your job listing on sites like Glassdoor is often where candidates see your hardware manufacturing and design openings - but before going further, they will usually also go and research your company on social media like LinkedIn - and this is where first impressions count and stick.

To improve your employer branding, make sure your social media channels include a mix of:

• Simple and clear job descriptions
• Short, engaging videos from execs and managers
• Team spotlight video that showcases your team
• Links to your active social media channels

Statistic: According to Built In, over 60% of candidates research a company's social media presence before applying.
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Step 4: Turn Your Employees Into Your Best Advocates

In hardware manufacturing and design, your employees are your best storytellers and advocates.

Encourage (and even reward them) for sharing their stories on their own social media channels covering topics like:

• Day in the life videos from their home office or your offices
• Their career growth journeys and interests
• Share their diverse expertise and perspectives

According to EveryoneSocial, content shared by employees gets 8x more engagement than content shared by brand channels. That's how powerful employee-generated content is and why so many employer brand managers love Vouch for employee advocacy.
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Step 5: Clearly Communicate Your Company's Values

The bottom line is that in 2025, people want to work for a company they believe in.

That's why you need to be clear about your:

• Core mission and real values you believe in
• Approach to corporate social responsibility and communications
• Commitment to employee and leadership development
• Your stance on hardware innovation, safety, and integrity

And be sure to share your values on social media, across career pages and more, so that candidates who believe in what you believe in become your best employees.
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Step 6: Improve Candidate Experience From First Contact

Your application process is a major part of your employer brand. If it's slow, confusing, or impersonal, you're losing candidates.

Focus on:

• Simple, transparent applications
• Fast follow-ups and realistic timelines
• Personal touches (e.g., recruiter videos or welcome notes)

Statistic: According to LinkedIn's Global Recruiting Trends, 60% of candidates say a bad interview experience makes them lose interest in the job.

Pro tip: Use internal newsletters and digital signage to keep your hiring team aligned and candidates updated.
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Step 7: Refine Your Employer Brand Strategy

Don't just build your employer brand strategy in the hardware industry - optimize it with monthly or quarterly brand health reviews, compare your hiring metrics with industry benchmarks and use tools like Vouch, Glassdoor Insights, Google Search Console and more to understand your employer brand results.

Some core metrics to track:

• Application-to-hire conversion rate
• Employee retention rates across set periods
• Run candidate satisfaction and temperature checks
• Engagement rates on social media
• Internal feedback from HR indicators

Dell is one company that uses brand tracking to build an inclusive hybrid strategy that improved both retention and recruiting costs.

Who Are The Top 10 Hardware Manufacturing Companies?

Below are ten of the world's leading hardware and semiconductor design and manufacturing companies.

Please note the revenue of these companies is a few years old and only a guide - the share price of companies like Nvidia is now a lot higher than two years ago.

1. Intel Corporation – Global leader in semiconductor chip manufacturing. https://www.intel.com Revenue: $63B (2023)
2. Dell Technologies – Offers computing hardware, servers, and cloud infrastructure. https://www.dell.com Revenue: $92B (2023)
3. HP Inc. – Specializes in computers, printers, and related supplies. https://www.hp.com Revenue: $56B (2023)
4. Cisco Systems – Manufactures networking hardware and software. https://www.cisco.com Revenue: $54B (2023)
5. Lenovo – Multinational manufacturer of laptops, desktops, and servers. https://www.lenovo.com Revenue: $62B (2023)
6. Apple Inc. – Known for high-end computing hardware and consumer electronics. https://www.apple.com Revenue: $383B (2023)
7. ASUS – Taiwanese manufacturer of computers, motherboards, and GPUs. https://www.asus.com Revenue: $19B (2023)
8. Samsung Electronics – Produces memory chips, semiconductors, and consumer devices. https://www.samsung.com Revenue: $200B+ (2023)
9. Foxconn (Hon Hai Precision) – Contract hardware manufacturer for Apple and others. https://www.foxconn.com Revenue: $215B (2023)
10. Nvidia – Leading GPU and chip manufacturer with growing data-centre hardware focus. https://www.nvidia.com Revenue: $60B (2023)

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What Are Some Expert Hardware Manufacturing Hiring Quotes?

1. Andrea Mohamed, COO & co-founder of QuantumBloom

"We have to start to see the industry recognize how it's in its own way when it comes to workforce development."

Mohamed highlights that semiconductor firms need to tackle internal culture and retention challenges to attract new talent.

2. Dr. Khourie Jones, Siemens Fort Worth training manager (hardware manufacturing)

"If you come in with [growth mindset, strong work ethic], then we're able to equip you with the skills to be successful in the manufacturing plant."

Siemens prioritizes teachable attitudes over prior experience—upskilling those with the right mindset.

3. Spring Lacy, VP Talent Acquisition, Verizon (hiring across hardware-related tech roles)

"Assess which candidates had the leadership and soft skills … ability to consider diverse perspectives and critical thinking."

Even in hardware-adjacent roles, Verizon looks for interpersonal depth and critical thinking from day one

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FAQs

What is employer branding for hardware companies?

It's how potential employees perceive your company as a place to work, especially important in competitive tech markets.

Why do hardware companies need a strong employer brand?

A strong employer brand helps you attract skilled engineers and reduce your recruiting costs.

What's the first step to improve employer branding?

Use tools like Vouch to share authentic employee videos.

What makes a strong employee value proposition (EVP)?

It's authentic, clear, and highlights your workplace benefits like flexibility, values, and purpose.

How can hardware companies engage remote or hybrid workers?

Use modern internal communication tools, digital signage, and personalized onboarding videos.

How does social media affect employer brand strategy?

It's where job seekers research you. Be active, authentic, and consistent.

What's the best way to measure employer brand success?

Track hiring metrics, retention rates, and candidate experience feedback.
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See Why Employer Branding Managers Love Vouch!

Loved by companies like Cisco, HubSpot, Amazon, Canva, Nike, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.

Book a Vouch demo today and chat with an employer branding expert about your business needs.