Quantum computing is no longer theoretical - excitingly, it's here, scaling fast, and brilliant companies are racing to build quantum systems that work outside of the lab.
But with only a limited number of experts trained in quantum physics, quantum algorithms, fault-tolerant quantum computers, and quantum control infrastructure software, attracting top talent is a significant hurdle.
That's why your employer brand matters, and like quantum computing, your employer brand is not binary; there are varying states of how candidates perceive your company as a place to work.
To attract leading students and professionals in quantum hardware, software, and systems, below is a seven-step guide.
Let's get started:
Step 1: Use Vouch to Showcase Real Employee Stories
Vouch is hands-down the most powerful tool for building trust with candidates.
It allows your employees to create authentic, short-form video testimonials that recruiters can then share across social media, career pages, and even in outreach emails. That's huge for quantum companies where team culture, career development, and project purpose matter deeply to candidates.
Why real employee stories work:
- Humanizes your people and your company
- Increases application-to-hire conversion
- Provides feedback loops from current employees
Simply use Vouch to arm recruiters with personalized employee video messages, show off your engineering culture and lab environment and share real-world employee experiences from inside your quantum lab.
Statistics: According to LinkedIn's Employer Branding Stats, companies with strong employer branding see 50% more qualified applicants and a 28% reduction in turnover.
Step 2: Leverage Academic Partnerships
Quantum talent is being trained today at top-tier research institutions.
Forming official or informal partnerships with schools like UC Berkeley, University of Science and Technology of China, and University of Waterloo helps keep you top of mind for emerging experts in:
- Quantum error correction
- Trapped ion quantum computing
- Superconducting devices
- Silicon quantum processor chips
Pro tip: Sponsor hackathons, offer internships, or co-create training and development programs with universities. For example, UC Berkeley's "Capture The Flag" quantum computing event attracted over 1,200 global participants in 2023.
The AI-enabled workspace for talent teams.
- Unified workspace for talent teams
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Step 3: Be Active On GitHub And Other Channels
Want to show that your engineering team is top-notch? Let them contribute openly. GitHub contributions, open-source libraries, and presence in developer forums give candidates a clear view into your quantum software platform and values.
Highlight:
- Internal tools like quantum control scripts or decoder IP
- Contributions to tools like IBM Quantum Composer or Qiskit
IBM Quantum's GitHub has 6K+ stars and thousands of forks. This visibility attracts both talent and attention. Also, consider contributing to:
Step 4: Create a Clear Employer Value Proposition (EVP)
What's in it for leading candidates when compared to competitors? A clear EVP is especially crucial when recruiting scarce quantum professionals.
Define your EVP and make it explicit on your careers page.
Your EVP should include:
- Purpose: "We're working toward fault-tolerant quantum computers that change how the world processes data."
- Culture: "We value autonomy, experimental thinking, and transparency."
- Benefits: Competitive pay, research time, publication support, and global conference attendance.
Statistic: According to Glassdoor, 75% of job seekers consider a company's brand and EVPs before applying, and when it comes to top talent, you want to make sure your EVPs are powerful candidate magnets.
Step 5: Share Wins & Culture On Social Media
Quantum computing can be complex, but people still want to connect with people.
Use LinkedIn, Twitter/X, and YouTube to share:
- Day-in-the-life videos
- Behind-the-scenes lab footage
- Career journeys of current employees
- Conference appearances
Pro tip: Use your Vouch videos here too. Authenticity wins over polish in the world of employer branding.
Step 6: Implement Employee Advocacy Programs
According to LinkedIn, content shared by employees gets 2x more engagement than content shared by brands.
Your people are your best recruiters - all they need are some "content templates" like those within Vouch to make employee advocacy easy.
Here are some ideas for your employee advocacy content. Remember, when it comes to employee advocacy, a small effort can have a huge ripple effect, so a little bit is good.
Work with your current employees to:
- Share openings within their own networks and socials
- Post about their team achievements if there is no IP involved
- Discuss research contributions and open topics you can talk about
Step 7: Measure The Key Employer Branding Metrics
While branding is emotional, it's also measurable.
Use simple tools like Google Analytics, LinkedIn Talent Insights and surveys using Vouch for candidate experience feedback - to track metrics like:
- Time to hire for your quantum roles
- Retention rates of engineers and physicists
- Social media reach and engagement
- EVP comprehension in candidate interviews
- Application-to-hire conversion
Don't just build your employer brand once - plan to improve it constantly using hard data.
Who Are The Top 10 Quantum Computing Companies In 2025?
- IBM Quantum – Pioneers of Qiskit and superconducting quantum processors. https://www.ibm.com/quantum Revenue: $61B
- Google Quantum AI – Known for Sycamore and quantum supremacy demo. https://quantumai.google Revenue: Part of Alphabet's $325B (2024)
- IonQ – Trapped ion quantum computing platform. https://ionq.com Revenue: $22M (2024)
- D-Wave Systems – Leaders in quantum annealing architectures. https://www.dwavesys.com Revenue: $7M (2024)
- Rigetti Computing – Superconducting devices and hybrid quantum/classical computing. https://www.rigetti.com Revenue: $14M (2024)
- PsiQuantum – Building photonic quantum computers using silicon chips. https://psiquantum.com Private, raised $650M+
- Quantum Circuits Inc. – Yale spin-out building scalable superconducting quantum circuits. https://quantumcircuits.com
- QuEra Computing – Neutral atoms approach to scalable quantum computing. https://www.quera.com
- Silicon Quantum Computing – Building atomic-precision silicon-based processors. https://www.sqc.com.au Backed by AU gov, $100M+ funding
- Quantum Machines – Specializing in quantum control and orchestration platforms. https://www.quantum-machines.co Raised over $70M
What Are Some Expert Quotes On Hiring In Quantum Companies?
"Few corporate recruiting leaders realize that the demand for Quantum Computing (QC) talent already far exceeds the available supply. As a result, Quantum Computing will eventually become corporate recruiting's #1 priority." — Dr. John Sullivan, The Next Recruiting Battleground – Quantum Computing
"As of 2022, there was only one qualified candidate for every three quantum computing jobs. At this rate, barely 50 per cent of quantum jobs may be filled by 2025. Organizations must urgently develop a quantum‑ready workforce…" — Yuval Boger, How to Solve the Talent Crunch Facing Quantum Tech, Built In, Apr 2025
"Lessons from AI, including talent development strategies… can help leaders and organizations close the quantum workforce gap." — McKinsey, Closing the quantum workforce gap: Lessons from AI
"A trained, well‑rounded quantum workforce is key … And yet, pundits describe time and again the difficulty in recruiting talent. There isn't a direct pipeline from universities, and there's fierce competition for the limited workforce that is available." — Forbes, Building The Quantum Workforce Of The Future
FAQs
What is employer branding in quantum computing?
Your employer brand is how candidates perceive your company as a workplace, which is especially important in this niche industry with limited talent pools.
Why is employer branding important for quantum companies?
There's a severe talent shortage and talent pipeline in quantum computing. A strong employer brand helps you stand out to top talent.
What's the best tool to build employer branding content?
Vouch is one of the top tools for employee-generated videos and content.
How can I attract quantum physicists to my company?
Consider using university partnerships, highlight real research, and share authentic employee stories.
Where should I post quantum job openings?
Try LinkedIn, university job boards, GitHub, and quantum-specific sites like quantumjobs.io.
How can I compete with IBM or Google for quantum talent?
This is why you need to build your unique brand, offer a clear purpose, and support career growth paths.
What metrics should I use to track employer brand success?
Consider tracking retention, time-to-hire, social engagement, and candidate feedback.
See Why Employer Branding Managers Love Vouch!
Loved by companies like Canva, Nike, Cisco, HubSpot, Amazon, and more, tools like Vouch make leveraging employer branding strategies in your business remarkably easy.
Book a Vouch demo today and chat with an employer branding expert about your business needs.
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