In today’s ultra-competitive talent market, simply posting jobs and waiting for applications doesn’t cut it.
Companies of all sizes need to stand out.
That’s where the Employer Branding Specialist comes in, a crucial role where they manage all facets of employer branding including marketing, recruitment, and your company culture with HR and other specialists in these areas.
In this guide, we’ll walk through what a typical day looks like for an Employer Branding Specialist, and more importantly, how their work helps businesses attract, engage, and retain top-tier talent.
Let's get started:
Why Does Employer Branding Matter More Now Than Ever?
Before we dive into the day-to-day, let’s set the stage and look at some key employer branding statistics.
- 86% of job seekers research company reviews and ratings before applying for a job
- Companies with strong employer brands see 50% more qualified applicants and 1–2x faster hiring rates
- 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand
Employer branding isn’t a “nice-to-have” - it’s a must-have, even if you are a giant like Amazon, Warner Bros or Canva, who all use Vouch.
Step 1: Morning Check-in For Gathered Content & Follow Ups
Once the morning run and coffees are done (in an ideal wold:), a great Employer Branding Specialist starts the day by reviewing their latest employee spotlight videos, testimonials, and candidate Q&A content gathered via tools like Vouch.
These authentic stories serve as powerful content to humanize your brand, and often employees will do these at the end of the day, so it's a great check first up.
Why checking the latest gathered content matters:
- Ensure your content is on brand, looking at it daily is vital
- Builds trust with employees, you can follow-up first thing in the morning too
- Enables consistent, high-quality process if you do this first before the rest of the day starts
Step 2: Analytics Review - What’s Working?
- Check Google Analytics, LinkedIn Insights, Vouch video interactions and ATS dashboards like Greenhouse or Lever
- Measure engagement on career pages, social media posts, and public video content
- Track candidate behavior during the candidate journey, where are they dropping off?
- Add these metrics to your trackers
Key metrics to monitor every day:
- Time on job description pages
- Conversion rates on application forms
- Click-through rates on social media posts
- Application completion rates
Tip: Tools like Vouch help integrate analytics so you can see which employee stories lead to actual applications. Be sure to try it here: Vouch Demo
Step 3: Internal Team Sync
Employer Branding doesn’t happen in a vacuum, collaboration is essential across many areas of your company.
Daily to weekly syncs uusally happen with the following teams:
- Talent Acquisition team: What roles are hard to fill? What’s the hiring pipeline looking like?
- Marketing: Ensure alignment on brand strategy and social media management
- HR Professionals: Gather employee stories, internal initiatives, and company culture insights
- Leadership: Secure support for major branding campaigns or budget allocations
Bring your employer brand to life
- Empower employees’ storytelling
- Transform careers sites with video
- AI-driven video editing
- Publish videos anywhere
Step 4: Content Creation and Scheduling
Now the creative part kicks in.
Content creation tasks might include:
- Writing employee spotlight blogs with videos embeds or using video for social posts
- Scheduling career path features or employee growth stories
- Creating content for social responsibility initiatives
- Designing branded job postings for job boards
- Optimizing career pages to reflect company values and Employee Value Proposition (EVP)
Content should reflect:
- Your great internal communications style
- Your brand reputation with an authentic view
- Company profile including your corporate values
- Real voices from real employees
Step 5: Community Engagement
A big part of the day is spent managing social channels like LinkedIn, Instagram, and even TikTok, Gen Z is watching.
Community engagement tasks include:
- Responding to social comments or candidate questions
- Monitoring brand mentions and engaging where it helps
- Sharing authentic behind-the-scenes content such as a day in the life video
- Promoting employee achievements online
Employer branding thrives when it’s interactive and real, just be sure to engage as quickly as you can to get candidates into your pipelines.
Step 6: Candidate Campaign Management
Using tools like Google Ads, LinkedIn Campaign Manager, or programmatic ad platforms, branding specialists launch recruitment campaigns targeted at specific candidate personas.
Example campaigns that are ideally unique for each role include:
- “Day in the Life” videos for software engineering roles, accounts etc (niche as much as possible)
- Inclusion & diversity content that helps candidates feel comfortable they'll be supported
- Localized campaigns for EMEA, APAC or US
Step 7: Feedback Loop & Candidate Experience Optimization
A great Employer Branding Specialist is always trying to improve, and usually will run surveys to understand the candidate journey and improve it.
Question employer branding manager ask include:
- How’s the candidate application experience?
- What could we have done better?
- Are job descriptions inclusive and engaging?
- Is the brand story clear from the first interaction?
- How did you "feel" about our company when applying, interviewing and onboarding
Step 8: Work On Employee Retention, Always
A great employer branding manager is not just helping attract and onboard new employees, their working to keep them through providing an amazing employee experience.
To read more about employee experience and retention, these statistics are a great start: https://vouchfor.com/blog/employee-experience-statistics
Who Are The Top 10 Global Companies with Brilliant Employer Brands?
Here’s a list of companies (not agencies) with standout employer brands:
- Google – ~182,000 employees, $307B revenue
https://about.google
Known for: Innovation, culture, perks, career development - Salesforce – ~79,000 employees, $31.4B revenue
https://www.salesforce.com
Known for: Employee engagement, social responsibility - HubSpot – ~7,400 employees, $2B revenue
https://www.hubspot.com
Known for: Culture Code, flexible work, internal growth - Adobe – ~29,000 employees, $19.4B revenue
https://www.adobe.com
Known for: Employee spotlight programs, DEI - Spotify – ~9,000 employees, $13.6B revenue
https://www.spotify.com
Known for: Inclusive culture, internal startup incubator - Shopify – ~11,600 employees, $5.6B revenue
https://www.shopify.com
Known for: Remote-first culture, talent acquisition innovation - Microsoft – ~221,000 employees, $232B revenue
https://www.microsoft.com
Known for: Upskill your team programs, global inclusion strategy - Netflix – ~13,000 employees, $36B revenue
https://www.netflix.com
Known for: High performance culture, transparency - Airbnb – ~6,800 employees, $9.9B revenue
https://www.airbnb.com
Known for: Strong EVP, employee testimonials, hybrid work model - Atlassian – ~11,000 employees, $4.4B revenue
https://www.atlassian.com
Known for: Authentic employer brand, team-first culture
FAQs
What does an Employer Branding Specialist do?
An Employer Branding Specialist helps shape and communicate how a company is perceived as a place to work. They manage messaging, content, campaigns, and strategy to attract the right talent and strengthen the company’s reputation in the job market.
Why do companies hire an Employer Branding Specialist?
Companies hire them to stand out in a competitive talent landscape, improve recruitment outcomes, and ensure their EVP and employer brand are communicated clearly and consistently across every candidate and employee touchpoint.
How does an Employer Branding Specialist support recruitment?
They create compelling job advertisements, career site content, social media campaigns, and talent-focused storytelling that improves candidate attraction, increases application quality, and enhances the overall hiring experience.
What skills should an Employer Branding Specialist have?
They need strong storytelling, content creation, research, marketing, and communication skills. They should also understand recruitment processes, employer branding analytics, and how to translate culture into authentic messaging.
How does an Employer Branding Specialist work with HR and Talent Acquisition?
They partner closely with recruiters and HR teams to understand hiring needs, share market insights, refine messaging, and create campaigns that highlight the company’s culture, values, and EVP in ways that appeal to the target talent audience.
What tools does an Employer Branding Specialist typically use?
They often use employer brand platforms, social media tools, career site CMS systems, survey tools, design platforms, and analytics dashboards to monitor brand perception and measure talent engagement.
How do Employer Branding Specialists measure success?
Success is measured through improvements in application quality, time-to-hire, brand sentiment, social engagement, review site ratings, candidate feedback, and employee referral activity — all indicators that your employer brand is resonating.
What kind of content does an Employer Branding Specialist create?
They produce employee stories, culture videos, day-in-the-life features, recruitment campaigns, social media posts, careers site copy, internal communications, and EVP-driven messaging that showcases what it’s really like to work at the company.
How does an Employer Branding Specialist keep the brand authentic?
Authenticity comes from listening to employees, collecting real stories, monitoring feedback, and ensuring that external messaging reflects the true internal experience. They bridge the gap between perception and reality.
What value does an Employer Branding Specialist bring to the business?
They help the company attract better candidates, reduce recruitment costs, improve retention, strengthen culture, and build long-term brand loyalty. Their work directly supports business growth by ensuring the right people want to join and stay.
Final Thoughts
Being an Employer Branding Specialist is more than posting pretty pictures on LinkedIn. It's about creating a genuine, consistent, and compelling story about who your company is and why someone should work there.
From using tools like Vouch to sharing employee stories, to launching global campaigns, the role is evolving fast, and the companies that invest in it are winning the war for talent.
See Why Employer Brand Managers Love Vouch!
Loved by companies like Canva, Nike, Cisco, HubSpot, Amazon and more, tools like Vouch make leveraging video in your business remarkably easy.
Be sure to book a Vouch demo today and chat with a video content expert.
You might also like
Elevate Your Brand Today With Vouch
Discover how Vouch can accelerate talent acquisition while helping you stay on-brand.