What it is
Advocacy Reporting gives admins a clearer view of how every post and participating employee is performing. Track reach, engagement, sharing activity, and estimated Employee Earned Media Value directly in Vouch.
Why we built it
Employee Advocacy can extend the reach of employer brand content, but that impact is difficult to demonstrate without clear performance data.
We’ve expanded the metrics available for each post so teams can understand what employees are sharing, how far the content travels, and which activity is driving the greatest value.
Key Features
- Estimate Employee Earned Media Value: See the estimated value generated by employee interactions and reposts. EEMV is calculated using current industry benchmarks.
- Measure employee participation: Track how many employees shared or reposted each piece of content with new leaderboard functionality per post.
- Understand your potential reach: See the combined LinkedIn network of employees participating in a new post.
- Track LinkedIn performance: Review members reached, impressions, reactions, comments, and reshares for each post.
- See individual advocate activity: View who interacted with or shared a post, when they participated, and the metrics connected to their activity.
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